Until I started my business, I knew little about marketing.
I read “The 1-Page Marketing Plan by Allan Dib.
This instantly gave me important fundamental knowledge.
I knew where my gaps were.
I was able to talk to experts and come up with a marketing strategy.
Less “random acts of marketing”!
Allan explains all the parts of his 1-page marketing plan and provides a simple template to fill out.
It’s just 9 boxes covering what you are doing for your Prospects, Leads and Customers.
I update this quarterly. I recommend you do too!
It is simple and effective.
You can share it with a Marketing expert when you need their input.
Here were my key takeaways:
1. The Power of a Plan
Importance of having a marketing plan, even if it’s just one page.
Avoids random acts of marketing and ensures consistent, strategic efforts.
2. The 3 Phases of the Marketing
- Before Phase: Attracting prospects who have no prior knowledge of your business.
- During Phase: Converting attracted prospects into leads and nurturing them into customers.
- After Phase: Delivering a world-class experience that turns customers into raving fans and repeat buyers.
3. Simplicity and Action
Emphasis on keeping the marketing plan simple and actionable.
Importance of execution over perfection.
4. Tracking and Measurement
Importance of measuring the effectiveness of your marketing efforts.
Use of key performance indicators (KPIs) to track progress and make necessary adjustments.
5. Importance of Consistency
Consistent marketing efforts lead to predictable and scalable business growth.
Talk soon,
Lloyd
PS – Concerned you may have gaps in your business? Let’s chat.