I was reading a post by Michael Wark about folks who have thousands of followers but have a very low real connection with any of them.
Reminded me of what James Schramko often says: “offline is a secret to online business”.
It’s better to go deep than broad.
Will you remember someone you spoke to once about a problem they can solve, or the person you talk to regularly who solves the same problem?
When you meet people in person, that’s where real relationships are forged.
I get it, it’s not always possible.
Especially when you live in Australia and many of your networks are in the US!
Or another state which might as well be another country away
A friendly Zoom can spark a connection, it just requires a lot more effort to make it engaging and memorable.
Rohan Sheth owns a top full service marketing agency “GrowRev” and he is a master networker. So I was interested when he recommended “Never Eat Alone” by Keith Ferrazzi & Tahl Raz.
For me, the stand out points of this book was to build real connections and relationships. This is not a pitch and business card exchange. For me this is getting to know them and having fun.
Secondly, helping others first. It’s much more powerful than Ding Dong (connection request) followed by a pitch slap (“Hey, please buy my sh1t” ).
Tonight, I’m off to dinner with some visionaries (thanks to super connector Will Wang).
Success for me will be making a connection and having a lot of fun…
Here were my key take-ways:
1. Build Real Relationships
Your success depends on people.
To get ahead, you need to make strong, honest connections.
A powerful network is not transactional – it’s about creating genuine, meaningful connections.
2. Help Others First
Give before you ask.
Share what you have – time, ideas, or a connection.
People will remember your kindness and return it when you need it.
3. Build Your Personal Brand
People need to know who you are.
Be clear about what you do and what makes you different.
Your name should stand out.
4. Master the Art of Follow-Up
Networking isn’t about collecting business cards; it’s about staying in touch.
Be deliberate and proactive in following up, using tools like handwritten notes, emails, and shared articles to maintain relationships over time.
5. Network Every Day
Networking isn’t a job. It’s a way of life.
Talk to people all the time – at work, in stores, or even at a coffee shop.
Embrace small, consistent efforts to grow your network.
6. Eat with Others
Breaking bread and sharing experiences build stronger bonds.
Meetings over meals, collaborative projects, and even personal celebrations provide opportunities for deeper connections.
7. Find the Right People
Surround yourself with ambitious, like-minded individuals who elevate you.
Be intentional about whom you invest time in and recognize that relationships are a long-term investment.
8. Be Honest and Real
Don’t fake it. Show people who you really are.
Be open about your struggles and dreams.
That’s how you build trust.
9. Plan Your Goals with the Right People
Know what you want.
Surround yourself with people who can help you get there.
Partnerships and collaborations are catalysts for growth.
Talk soon,
Lloyd
PS – Is there someone I can connect you with. Someone who can help you achieve your goals? Let’s chat.