Vision-2028 - VirtualDOO

🌊 VirtualDOO – Vivid Vision 2028

1. Why We Exist

We free visionary founders from the day-to-day grind so they can focus on growth, relationships, and a bigger game.

We believe great businesses are built when founders stop being the bottleneck and their teams thrive inside clear, simple systems.

2. How It Feels Here

Our days feel calm, confident, and focused.

We work in flow, not in firefighting mode.

Slack threads are short, decisions are clear, and we end most days with energy still in the tank.

Clients describe us as steady hands and straight talkers.

3. My Life as Founder

After a morning coffee, I review a short priorities update, not a pile of tasks.

I spend two hours on sales calls, and check in on how I can support my leaders, and then I head out for a mid-day surf.

My calendar holds no recurring daily stand-ups, no status meetings that should have been a Loom.

Even while I travel with my family, I’m reachable for what matters, but not as the bottleneck.

The business runs because the system runs.

Each year, I deliver two public speaking events, on operational freedom and scalable simplicity, to audiences of founders. These events stretch me, sharpen my message, and attract aligned clients who share our values.

4. Team & Culture

We’re a tight, global team.

People know their role, their numbers, their lane, and feel supported to grow.

We hire for judgment and character, not just CVs.

Once onboarded, our team members doesn’t wait for instructions; they make decisions inside clear guardrails.

Our Red Lines:

No micromanaging – we hire adults and trust them.
No over-engineering – we keep systems simple, boring, and reliable.
No “hope-based” delegation – every hand-off includes clear outcomes, standards, and check-ins.
No chasing clients who violate our core values.

We celebrate learning.

When mistakes happen, we talk about them openly, fix the system, and move forward.

Every quarter we hold a virtual “State of the Ops” call where we share wins, spotlight a teammate, and reaffirm what we stand for.

5. Team & Culture

We hold these values as the foundation of every decision we make, from who we hire, to how we serve, to the clients we choose to partner with.

Heart & Humour	Express ourselves with heartfelt connection. We deeply care about our fellow humans, our workmates and our customers. Our tone is casual, conversational, collaborative, and curious. Enjoy what we do and with humour and connection. We talk to our team and our clients as if we are talking with a dear friend. We initiate conversations with rapport building.
We are Artists	Take ownership and encourage others to. Take pride in what we do, we treat it like art. Be bold. Have the confidence to speak up with ideas and opinions. Challenge the ideas of our Visionaries. We are accountable.
Constant Kaizen	Pioneers who initiate change. Focus on continuous incremental improvement for Clients and VirtualDOO. We have a coaching culture, we are open to receive feedback and actively seek it. Encourage, mentor, support our Client team and VirtualDOO team. Enjoy learning new skills and helping others. Our collaborative culture lends itself to communicating often because we look forward to sharing our ideas and helping each other.

6. Clients & Impact

Our clients arrive tired of spinning plates and staying stuck in the weeds.

Within weeks, they feel lighter: meetings get shorter, metrics get clearer, decisions get faster.

Within months, they run a business that doesn’t depend on their constant presence.

We say no to prospects who want a saviour but won’t align with our way of working.

We’d rather leave revenue on the table than partner with anyone who burns out their team or treats systems as optional.

We’re known in our niche as the go-to firm for “ops maturity with heart”, the ones who build discipline without killing creativity.

7. Systems & Simplicity

Every client journey starts with our Operations Health Assessment.

We identify the real bottleneck, not the loudest complaint.

We fix problems in order of impact, keep dashboards to a handful of metrics, and automate only where it truly saves time and improves consistency.

We repeat often: boring beats clever.

If a checklist solves it, we use a checklist.

We do not build complex workflows just to look smart.

Delegation across all clients follows the same rhythm:

Define the outcome
Set the standard
Clarify the authority level
Set check-ins
Review and adjust

That rhythm becomes muscle memory in our team and in theirs.

8. Marketing, Media & Speaking

We’re recognized voices on podcasts and in business media as the antidote to founder dependency.

I guest on two podcasts each month, shows that attract serious agency owners, e-commerce founders, and service businesses.

Every year, I deliver two public speaking events, standing on stages that matter or mastermind keynotes, sharing stories that simplify complexity and help founders build freedom.

Our content stands out for being sharp, simple, and story-driven (not the “LinkedIn-samey” stream).

We use strong metaphors, clean design, and real results to earn trust and spark referrals.

9. Partnerships & Ecosystem

We have trusted alliances with CFOs, leadership coaches, and a handful of agencies whose clients need us.

10. My Growth as Leader

I’m calmer, more deliberate, and more present.

I support my team and help them grow as I grow.

I’ve built space for my health, for family, and for creative thinking that moves the company forward.

11. How Success Shows Up

We see it in the calm in our calendars.

We see it in clients extending retainers for years.

We see it in unsolicited referrals and in the steady inbound flow of right-fit prospects.

We see it in our people sticking around and stepping up.

And personally, I see it in the moments that matter most: taking my son for his first surf lesson, hearing from a client that they finally took a real holiday, watching my team members grow and thrive.

12. Closing Belief

We believe that freedom is built, not found.

Freedom comes from disciplined simplicity, shared trust and accountability.