Before Tony Robbins.
Before Brian Tracy.
Before Zig Ziglar.
There was Maxwell Maltz.
Maltz was the “OG” for personal development.
At the core of Maltz’s work is visualization.
Because how you perceive yourself affects your performance.
Whether you are shooting hoops as a basketball player.
Giving stage presentations.
Or making sales calls.
By the way, in the present day, what is being talked about as “manifesting” has a lot of overlap with Maltz’s techniques of visualizing your goals.
Seeing and believing what is possible for you and letting your subconscious help you go to work in getting there.
OK, back to sales.
In a conversation with prominent Sales Growth Strategist John Blake, he shared with me that “Zero Resistance Selling” by Maxwell Maltz was one of his strong influences and recommendations for selling.
Here were my key takeaways:
1. The Power of Self-Image
- Your self-image shapes your reality.
- A positive self-perception is critical for sales success.
- By envisioning yourself as a confident, successful salesperson, you align your actions with your goals, effortlessly attracting success.
2. Psycho Cybernetics and Sales
- Reprogram your mind for success.
- By setting clear, positive goals and visualizing success, you can rewire your brain to achieve sales targets with minimal resistance.
3. Overcoming Negative Conditioning
- Many salespeople struggle with past failures and negative conditioning.
- Transform setbacks into learning opportunities and foster a resilient, optimistic mindset.
4. The Theatre of the Mind
- Rehearse successful sales interactions in your mind.
- Vividly imagining positive outcomes, reduces anxiety, boost confidence and enhances your performance in real-life sales scenarios.
5. Creating Rapport and Trust
- Building genuine connections with clients is crucial.
- Ensuring clients feel understood and valued, this leads to lasting relationships and repeat business.
6. Set Goals
- Know what you want.
- Write down your goals.
- Focus on them every day.
- This keeps you on track.
7. Handling Rejection
- Rejection is a natural part of sales, but it doesn’t have to hinder your success.
- Handle rejection constructively, use it as a stepping stone to refine your approach and improve your resilience.
8. Self-Hypnosis for Success
- Discover the power of self-hypnosis to instill positive beliefs and behaviors.
- Tap into your subconscious mind, eliminate self-doubt and reinforce a success-oriented mindset.
9. The Success Mechanism
- Your brain functions like a goal-seeking mechanism.
- By feeding it positive, success-driven thoughts and maintaining a clear vision of your objectives, you naturally steer towards success, minimizing effort and maximizing results.
Talk soon,
Lloyd
PS – Getting Sales but operations are struggling to handle the load? Let’s chat.