In colonial India, the British had a cobra problem.
Too many snakes. So they offered a bounty. Bring in a dead cobra, get paid.
Seems reasonable.
But here’s what happened.
People started breeding cobras. Raise them, kill them, collect the reward.
The government created more cobras by trying to reduce them.
This is called the Cobra Effect. And it happens in business every single day.
You set a target. Your team hits the target. But somehow your business isn’t better off.
That’s because the target was wrong.
I just posted a video showing you how to build an accountability system that actually works.
Lloyd
PS – If you want to see where your operational bottlenecks actually are, take the free assessment here: Operational Readiness Assessment.



